It is not known how often Hummingbird is updated or changed by Google

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Learn which industry ranking factors are important to your business and how to improve your online rankings. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog.

To get fast rankings, you need a fast site

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out.

Authority flows through the links on your own website as well

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Long tail SEO can attract traffic. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from.

Let the world know you are creating excellent content

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page." Never sell yourself short and never assume anyone knows your business better than you. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors.

The key here is to make sure SEO is worthwhile

Creating incredible content that people will want to share is still the best way to earn links. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers.

Google Panda, Penguin & Hummingbird: Everything You Need to Know

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Develop SEO-enabled content from creation that is ready to deliver across all devices. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs.