Benchmarking Current Indexing Status

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded.

Get Product Reviews Using Influencer Platforms

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

Re-think your blog’s headers

You should see improvements in website traffic, a key indicator of progress for your keywords. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Local search success can be achieved by SEO. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site.

You should be making a concerted effort to keep up with a consistent publishing schedule

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!" Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far.

SEO is like a blessing to your brand establishment campaign

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index.

Create resources that people want

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.