Your description tag will not assist in getting your page ranked highly on Google

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers

Moms use search engines twice as much as non-moms

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.

Back links from other website increase your total ranking potential

The key to boosting visibility and SEO is staying active. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Local search success can be achieved by SEO. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Quality and visibility. This is truly the great secret to SEO and content.

The key is to find the keywords in our niches which have low competition

According to Gaz Hall, a UK SEO Consultant : "Make it easier for search engines to index your website." For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly.

Google recommends quality content

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products.

What are sitelinks?

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers.